Flip is a fast change between two or three images. The difference between animation and flip is that flip can consist of totally different images. This effect is perfect to illustrate ‘cause and effect’ or ‘before and after’ situation. The best effect could be achieved using two images. In that case it is easy to achieve good quality of every image and to avoid ‘ghost’ effect. ‘Ghost’ effect could be observed when one image is slightly visible on the next image – a kind of transition of images.
It is a clear change from an image A to an image B. In a creative area this is the best effect used to surprise the observer with a clear change between two subjects. Flip effect is used in any visual communication context to develop strategic ideas like:
“Before/After”, „On/Off”, “Day/Night”